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On Friday the 15th of October, we hit up Eindhoven for Hit The City. For this first edition, ALORA invited their friends to spin some tunes at Effenaar.

Bastards Ball was the one opening the night. We have to admit, there were not that many people there, as it was only 7PM, but the guy didn’t hold back. “I sure felt honoured to open Dutch Design Week and to be invited by my good friends ALORA.” With “Keep Dancing” by Wilkinson and many other playful tunes, he sure kept us moving. “I didn’t actually plan this set at all. An hour beforehand, I selected the tracks and the rest of it was improvisation to be fair. It turned out great!”

Second name on the bill were ALORA themselves. The duo, Maddie Goossens (aka Madster) and Twan Koning (NOX head honcho), opened with “Solar”, one of their very own tracks. This took us back to last year, when Koning started his label called LUX. It was then we first got to listen to this sunny tune. Their set was filled with real sing-alongs (Camo and Krooked or Netsky, anyone?), but they also served us some fresh tracks, such as brand new CaitC “Shooting Star”.

Next up: NCT. Even though they released their debut album Astrophysical over a year ago already, the duo is still reaping the fruits of its success. Playing a set consisting of their own tracks like “Afterlife” and a cheeky VIP of “The Feeling”, combined with some Metrik and even Stromae’s “Alors On Danse”, they signed us up for a good time.

“I’m gonna bring the better demolition work” – Madster

Protostar got the chance to spin the next round of tracks. All the way from England, we must say it was pretty impressive he was present for this free party! On the tracklist, we found a lot of NOISIA, but who are we to blame him, as the legendary trio just played their last homecoming set a week prior? To show us he knows his classics even more, Protostar also treated us to a banging remix of Linkin Park. Most fun moment of the hour? Kernkraft 400 by Zombie Nation, also known as the goaltune of PSV Eindhoven.

Last, but certainly not least, we had Madster closing down the party. He promised us some bangers and boy, did he deliver. “It’s my first indoor gig since the start of the pandemic and I’m so happy to be back. For this set, I’ll play some of my own tracks for the very first time, testing them out for an audience.” Madster, we’ll be needing those ID’s and release dates, please.

The next edition of NOX will take place on the 12th of February, on which they will take over Klokgebouw. They’ll be bringing Camo and Krooked, Eptic and many others. See you at NOX Freya’s Veil!?